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Do you speak 2009?

2009 January 5
by admin; 1,301 views

happy new year 2009Want to stay in the loop for the next 12 months but are worried that you won't understand the lingo? David Randall reveals the words and phrases you'll need to keep your street cred intact this year.

The New Year was so young it was barely on solids when the words reached us. And they were not just any old words. These were buzzwords – words so trendy they squeaked; expressions so full of sociological meaning they hurt your eyes when you read them: micro- boredom, digital diet, energy dashboards, negawatts, geo-fencing, GRIN Tech, instapreneur, and many more. They were in a chart produced by Future Exploration Network, trend-spotters to American cutting edgistas (our own feeble attempt at buzz-word coinage). A few were faintly familiar; most were new; all threaten to represent trends that are the very height of zeitgeist. Intrigued, we went in search of more upcoming words and phrases. The result is this, the IoS Buzzword Glossary.

Personal
Co-rumination: Excessive chattering about problems, real and imagined. Leads to the amplification of real anxieties, and creation of new ones. Has increased markedly in recent years, as email, messaging, texting, and Facebook have given the self-obsessed a multitude of outlets.

Junior moment: Flip-side of a senior moment. Can be committed by adults, with a sudden lapse into immaturity; or by youth, displaying the lack of thoughtfulness, sense or self-preservation we oldies associate with them.

Extended financial families: Several generations of the same family living in one home. Love and devotion might be the glue that keeps them together, but it's more likely to be the need for care or child minding, with the added benefit of cash savings.

Micro-boredom: What we used to call downtime, now increasingly filled by fiddling with mobiles or BlackBerrys. Those who market these devices, or the services they use, see it as an opportunity to sell us something. Potential victims of this can be recognised by their adoption of the:

BlackBerry prayer: The hunched-over, self-absorbed pose adopted by those fingering their Blackberry, or texting on their mobile. Often accompanied by facial expressions to match tenor of the message being sent.

Digi-necker: Driver who, when passing a road accident, whips out their mobile and takes a picture.

Environment
Nano-solar: Sunshine absorbers that don't need expensive, silicon- using panels, but use a thin film of solar cells that can be applied to any inorganic surface – windows, roof tiles, even metal. The predicted effect is that the cost of solar power will be reduced to a third of the cost of coal.

Energy dashboards: Control panels that monitor performance of your heat, light, and power use, in the same way a conventional one does for your car. Will be net-enabled so you can see what energy you're using, and at what cost, and come into their own whenyou have full device convergence, and you can talk to your appliances, and they can 'talk' back to you, and to the power source.

Negawatts: Latest word for energy efficiency, coined by the public utility commission of California. Greenies also use the term fifth fuel.

Edible estates: Phrase coined by US campaigner Fritz Haeg for digging up your lawn and growing in its place something you can eat. After all, we did it in the war, when the Dig For Victory campaign increased the land used for food production by 80 per cent. For examples, see any traditional cottage garden, or back yards in Switzerland, Italy, France, Germany – where grass is for sport or ruminants, not something to be made a fetish of.

Eco-embedded: The idea that business and government adopts eco- friendly practices that leave the consumer no choice. A ban on plastic shopping bags, for instance, or other plastic-free zones (such as a shopping centre in Balgowlah, New South Wales), carbon emission laws, or 'green' credit cards where consumers pay a little extra to offset the carbon cost of their purchase.

(read the rest of this article on HighBeam Research here)

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